Tag Archive for 'facebook'

Facebook revolt impacts university branding

This story about Middlebury has been out for a little less than two weeks, but I just discovered it this morning when a colleague passed it along. It has special relevance to my organization, as we’re currently going through a huge re-branding process and have been overly diligent in including various stakeholders. However, we aren’t doing a lot of testing with student audiences because our organization stands for so many different things and getting internal buy-in alone was a process that dragged on much longer than it should have. The majority of folks that are affiliated with us already is for cause-based reasons vs. image, and we’re counting on that as we move forward - the brand is just a new way to represent the great things we already and will continue to do. That said, I do think it’s important to reach-out to these student audiences a bit before we do the formal roll-out, to let them know what’s going on, and re-frame the branding process in terms of actual cause-based outcomes, such as a new focus on global citizenship and public events that focus on these initiatives.

I also don’t agree with the way that Middlebury backed down from their new branding. They obviously invested a lot of time and money in the process, and although the voices of their constituency matter, a Facebook petition shouldn’t have so much impact over their decisions, especially in such a short amount of time. Their reaction definitely sets a precedent and I imagine it will be harder and a much more arduous process to make any changes to their brand or the way they do business in the future as they’ll want to get buy-in from EVERYONE.

Facebook Petition Sinks Revamped Logo

“The College’s roll-out and subsequent retraction of its new logo this summer brought administrators face-to-face with a growing reality - the speed and power of Facebook as an organizing medium among college students.

Armed only with their computers and disdain for the “Middlebury Leaf,” Sarah Franco ‘08 and Alex Benepe ‘09 brought more than 700 students together in their group “Just Say No to the Middlebury Logo” within days of the College’s announcement of its new graphic identity to accompany a $500 million capital campaign…”

Harnessing the unpredictability of youth (or wishing you could) Part I

In the spirit of Beth’s recap of Amy’s strategy, here’s a go at combining work notes with blogging (and breaking it into pieces that are manageable)…

So it’s been a little over two weeks into our study abroad blogging pilot, and in my opinion, the experience so far has been a success, if not also a great learning opportunity. All students are finally on-board with blogging accounts, and almost everyone has written at least one post, with several writing more than that. I’m particularly encouraged about the potential of this technology, as several of the students physically signed up for blogging accounts when they already were situated in their host countries [testing the limitations of the local technology].

The posts are engaging and interesting, and definitely provide some great fodder showing future students what their experience might be like. It’s been a lot of fun re-living the study abroad experience through our students, while also learning more about the structure of our programs (since I am new to the organization). I’d be lying if I didn’t say I was disappointed that the Flickr component hasn’t really caught on yet, but I’m waiting for students to feel completely comfortable with Typepad before I send out another email reminding them that we have it, and encouraging its use.
Continue reading ‘Harnessing the unpredictability of youth (or wishing you could) Part I’

Facebook is becoming like my puppy…

A topic that consumes me wholly. On the Flickr side of my life I’m becoming seen as *that* dog person, who can think of nothing more interesting/intelligent to photograph than Atlas, my 5-month year old puppy. It seems like I’m also becoming *that* Facebook person too.

Every day there is something new about this social-networking tool that’s a magnet for news, bloggers, and most everyone in my non-profit community. It’s a great tool, don’t get me wrong, but ack, the talk is ubiquitous. I remember back in the day when I first started blogging out of boredom/lack of work to do, and I’d search high and low everyday to find something on the internet that might be entertaining for an hour or two. Mostly I got lost in Yahoo Games. These days, there isn’t enough time in the day to read even 25% of the Facebook articles out there, not even taking into account the activity on Facebook itself. (Not to mention that I have a job that also consumes me wholly).
Continue reading ‘Facebook is becoming like my puppy…’