Tag Archive for 'google'

08NTC: Day 2, Intro to Google AdWords

Frederick Vallaeys, Google

  • Many ways to search: Banner ads, search marketing
  • Search Marketing reaches users at the exact right time. Best use of your time to achieve your goals.
  • Efficient in terms of cost.
    • Direct mail - $70
    • $8.5 for a direct search
    • 10x less expensive than most other mediums
  • Measurable
  • Concept is getting in front of the right customer, at the right time, with the right message
    1. Decision and purchase cycle
    2. “Sponsor a child in India” is likely to reach someone on the verge of spending money
    3. Retention is key “annual giving”

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