Tag Archive for 'nten'

Pressure to blog - an awesome webchat from today’s NTEN office hours!

Inspired by a great blog post from Johanna on this very topic, I decided to focus today’s office hours on the pressures of blogging professionally when your life is already very very full!

Tweeting and Flickring, the non profit way

This past week was one full of lots of social media goodness. Monday I was interviewed by Kami Griffiths of TechSoup, for a non profit webinar on Twitter and Flickr. The recording of the event is located here, in case you weren’t able to attend, and there is a nice round-up here (thanks Philanthropy Potluck!).

On Tuesday, TechSoup followed up the event with an online forum discussing Twitter, which I co-hosted with Marshall Kirkpatrick.

To top it all off, I held my first office hours for NTEN, which incidentally will re-occur every Tuesday from 3-4 pm EST here, if you’re interested in stopping by! In case you have other questions I might not cover, definitely check out the office hours schedule, there are some great folks volunteering their time!

Big thanks to everyone who participated in some or all of these events this week. It was great to have some friendly faces stop by, and awesome to make some new connections with folks dedicated to using social media for good. I am particularly amazed and inspired by organizations who are using both Twitter and Flickr for so many diverse things. I’ve even found my own self reevaluating my thoughts and strategies for these tools based on some of the great topics that were discussed.

In case you missed the Twitter forum, where the bulk of discussion took place, we chatted about:

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NTC ‘08 big takeaways [for me]

Michaela in New Orleans

On the trolley with Rose, Amy, and Laura

I’m still behind on my personal wrap-up of NTC ‘08, but work keeps getting in the way and I’m trying to make sure I don’t forget the big lessons I learned with all you awesome folks down in NOLA. The personal impressions and friendships aren’t going to fade anytime soon, and will be waiting when I have a breath of fresh air.

The following is a summary of my favorite takeaways. The list may seem long, and some items may seem more elementary than others, but I think all have significant value in the success of an organization’s online strategy.

Google Analytics, Know your website, one hour a day

  • Never let your data be lonely. Pair up your data with other data.
  • Industry benchmarks - when you choose to share your data with the rest of the world, you get to see their data too.
  • Goal Conversion tab - segmentation. How well does direct traffic do with “goals” we’ve set.
  • Bounce isn’t always bad. If you’re a blog, they read 10 posts and leave. If bounce rate is 100%, you have to take it in context.
  • Setup Google Analytics filters to follow the analytics of paths you want your users to take.

For more summaries of Google Adwords, SEO, the new paradigm of marketing, and the joy of CMS, please keep reading :).

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